The third (wave), venture capitalists say, will be about making sense of all the data people create around the Web, and then searching for patterns in the data to improve the delivery of personalized content, search results, or advertising.
One approach to this will be in cross-connecting the back-end databases of sites like Facebook, YouTube, and Amazon so that information flows more freely between them. That way, people will get more relevant information as they traverse the Web. Some investors call this the "implicit Web." -- Stefanie Olsen; News.com August 6, 2008
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“You can have the best technology in the world,” he said, “but if you don’t have a community who wants to use it and who are excited about it, then it has no purpose.”